Toys for All Ages

This video was created to spotlight a batch of new—and slightly unexpected—additions to the store’s inventory. Instead of presenting them in a traditional way, we leaned into the playful side of the business, using humor to highlight just how much fun these unique “toys” can bring.

The goal was simple: show customers that whether the gear is classic or a little out of left field, this shop always delivers something exciting to explore.

We used a mix of handheld cam and drone to to create a sense of a visually enticing curiosity to hold attention through the denser information and stuck to a maximum runtime of under a minute in order to not overstay our welcome.

Finally, in the edit, we produced three different versions of the clip, one each for Facebook, Instagram, and TikToc, as they each have different aspect ratio requirements.